Healthcare · Branding + Website
Lyfsum
A calm, trustworthy healthcare platform, brand, content system, and a responsive web build that guides patients through care without anxiety.
All work
Design & development studio
Designare
Founder & Client Strategy Lead · 2022 to present · Mumbai, India
A design-focused studio that ships premium custom websites with complex back-ends, across 30+ projects, and the cash-flow engine behind deepstory's R&D.
30+ projectsPremium custom buildsTeam of 15Funded deepstory R&D
Context
Designare is a design-focused studio with expert teams across four domains: design, development, branding, and 3D experience. It has shipped 30+ projects of premium custom websites and digital products, often with complex back-ends, for brands like InMobi, Stay Leisurely, and SBM Bank. The studio gave me a place to lead delivery, manage clients, and keep a real revenue engine running while building deepstory in parallel.
What I did
Led 12+ clients directly, owning strategy and scoping across 30+ projects.
Built product strategy for every client, plus the marketing strategy and its implementation.
Worked with a team of 15 people across design, development, and branding.
Used studio cash flow to fund deepstory product and research work.
The studio
Transforming ideas into seamless digital experiences.
Designare runs expert teams across four domains. Each client build below is their own project, with Designare as the studio behind them, not any one brand.
Visit designare.studioDesign
Result-driven, user-tested product and interface design that solves real problems.
Development
Designs translated into production websites, applications, and digital products.
Branding
Strategic brand systems that build meaningful connection between vision and reality.
3D Experience
Newest tech and 3D assets for rich, engaging environments and product experiences.
Selected client work
Pure Energy
Consumer · Branding + Web + App
Pure Energy
Brand identity and digital surfaces for an energy brand, carried consistently from logo system through web and app.
Waman Hari Pethe
Jewellery · Branding
Waman Hari Pethe
Brand work for a legacy Indian jeweller, heritage equity preserved while the identity was made to feel current.
Visit the work
Clients
LyfsumStay LeisurelyWaman Hari PethePure EnergySolar IncentiveIQGeoInMobiMerckSBM BankNew EraClass OnAge Envy
In my own words
The honest version.
A space for Raj to write the real story, an incident, what it was actually like, or being honest about what was going on at the time. This kind of personal honesty is what makes a portfolio feel real. Placeholder text for now.
Want to build something together, or bring me in to sharpen a product?