
About
A founder profile built on early exposure, messy markets, and practical execution.
Raj Aryan Das started working inside serious company environments at 16, learning marketing strategy, media distribution, and product thinking before college was finished. Since then he has built across consumer social, D2C, agency services, and AI-assisted business systems. His edge is translating messy markets into usable products, measurable growth loops, and stories people can understand.
My focus is product strategy and development. Before starting a company I spent years inside internships on purpose, using each one to collect real world experience: telecom product strategy at 16, media distribution during a channel launch, automotive marketing analytics, and more. Each role taught me something I would later need as a founder.
The story is a compounding thread. Telecom product strategy, media distribution, automotive digital marketing, D2C operations, agency delivery, and now a consumer social product with a public market narrative.
Timeline
The career arc starts early, then moves into 0-1 building.
2016age 16
Reliance Communications
Marketing Strategy Intern
Started professional work at 16 by developing a B2B community application prototype and strategy, the budget to build it, market research, and product requirements for a telecom context.
2017age 17
Republic TV
Content and Media Strategy Intern
Worked during the channel launch phase on website optimization for product strategy, digital distribution, social packaging, short-format editing of prime-time news, competitive analysis, and youth and event-led content formats.
2019age 19
Fiat Chrysler Automobiles, Jeep India
Digital Marketing Intern
Joined at 19 to support Jeep digital marketing analytics, media planning and buying, monthly media plans, website data analysis, CRM segmentation, customer journey mapping, dashboarding, and brand attribution testing.
2020 to 2021
Daigo Chilli Oil
Founder and Marketing Lead, first company
Built and scaled a premium D2C chilli oil brand to Rs. 4Cr revenue, Rs. 20L net profit, 100K bottles sold, and a 40% repeat purchase rate. Closed in 2021.
2022 to present
Designare
Founder and Client Strategy Lead
Built a design and development studio serving 12+ clients across ecommerce, healthcare, SaaS, and finance, funding deepstory R&D.
2022 to present
deepstory
Founder and CEO
Leads product, growth, positioning, user research, and market narrative for a topic-first short-video platform.