Work

Every role, in one place, from consumer social to early corporate strategy.

The startups come first, then the corporate chapters that built the foundation. Each one has its own page, open any to read the context, the work I did, and the story in my own words.

Consumer social product

deepstory

A topic-first short-video platform built around left-swipe exploration, vector-led recommendations, and a calmer alternative to random feed switching.

40,000 users reached19.7% swipe actions17.8% view-through rate

Open

Design and development studio

Designare

A studio transforming ideas into seamless digital experiences, branding, product design, development, and 3D across healthcare, finance, jewellery, and consumer brands. The engine that funded deepstory R&D.

Real client rosterDesign → dev → brand → 3DFunded deepstory R&D

Open

First company, premium D2C food

Daigo Chilli Oil

My first company (2020 to 2021). Premium chilli oil scaled through positioning, paid acquisition, and D2C lifecycle.

Rs. 4Cr revenue100K bottles40% repeat

Open

Digital marketing internship

Jeep, Fiat Chrysler Automobiles

Digital marketing, CRM segmentation, journey mapping, dashboarding, and competitive intelligence for the premium SUV segment. Joined at 19.

Premium SUVCRM + journeys2019

Open

Marketing strategy internship

Reliance Communications

Started professional work at 16: a B2B community-app strategy, market research, and product requirements for a telecom context.

Started at 16B2B app strategy2016

Open

Content & media strategy internship

Republic TV, Digital

Worked through the channel's launch phase on website optimization, short-format editing of the prime-time news, digital distribution, social packaging, and competitive analysis.

Website optimizationShort-format editing2017

Open

Visual coming soon

International startup, India market

Snapp Builder

Became an overseas startup's connection to India after the Delivering Change Forum, shaping how a small-business website builder would grow here against players like Wix.

India market leadWix competitorSmall business

Open