Work
Every role, in one place, from consumer social to early corporate strategy.
The startups come first, then the corporate chapters that built the foundation. Each one has its own page, open any to read the context, the work I did, and the story in my own words.
Consumer social product
deepstory
A topic-first short-video platform built around left-swipe exploration, vector-led recommendations, and a calmer alternative to random feed switching.
Design and development studio
Designare
A studio transforming ideas into seamless digital experiences, branding, product design, development, and 3D across healthcare, finance, jewellery, and consumer brands. The engine that funded deepstory R&D.
First company, premium D2C food
Daigo Chilli Oil
My first company (2020 to 2021). Premium chilli oil scaled through positioning, paid acquisition, and D2C lifecycle.
Digital marketing internship
Jeep, Fiat Chrysler Automobiles
Digital marketing, CRM segmentation, journey mapping, dashboarding, and competitive intelligence for the premium SUV segment. Joined at 19.
Marketing strategy internship
Reliance Communications
Started professional work at 16: a B2B community-app strategy, market research, and product requirements for a telecom context.
Content & media strategy internship
Republic TV, Digital
Worked through the channel's launch phase on website optimization, short-format editing of the prime-time news, digital distribution, social packaging, and competitive analysis.
International startup, India market
Snapp Builder
Became an overseas startup's connection to India after the Delivering Change Forum, shaping how a small-business website builder would grow here against players like Wix.